Listen to this article After a brief decline in 2020, the global Entertainment and Media (E&M) industry is poised for strong growth with revenues rising a strong 10.4%. The report also forecasts that by 2026, the E&M industry will approach US$3tn in revenues. The image shows the fierce competition in the E&M market. But you…
We have witnessed the rapid rise of OTT platforms and content over the past few years now. What started with Netflix now has major well-established brands such as Apple investing their resources in the OTT space. This space is still highly evolving and rapidly growing day by day. Parallel cinema and creative artists who would…
Research has proven time after time the power of visual memory. Humans can process and store information if it is visually appealing as it is easy to recall and remember. As per WYZowl, 94% of marketers believe that using video content has helped the user understand their products/services better. That said, how often have you…
Video content is winning the game across platforms. Be it 15-30 second reels on Instagram, YouTube shorts or long-form content on OTT platforms, video content consumption on the internet has grown massively over the years. But there is a newly emerging problem appearing with too much video content being created, especially on OTT platforms and…
There is a thin line between justifying customer data recording for a better experience and a breach of privacy. Every app on your phone, whether it is an OTT platform or an eCommerce site, records a certain amount of personal data relating to your tastes, preferences, buying or watching habits, location, time spent, and so…
The FAST TV audience has been on the rise in recent times. Multiple FAST platforms are now bigger in terms of the number of viewers compared to cable and satellite TV platforms in the U.S. This is a turning point for many live TV channels and content publishers as it is going to demand a…
A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only that, it helps boost customer loyalty, ROI, and user acquisition. According to the Research Director at Park Associates, “They [the audience] have much more time and opportunity to…
User engagement has always been a key element in deciding the success of an OTT platform and VOD streaming app because it impacts the profitability of the app. Highly engaged users are more likely to keep coming back to your video streaming platform and also share the positive experience with others. According to a report,…
Attracting, acquiring, and retaining subscribers to your OTT service is one of the biggest challenges you will face. This article will help you acquire viewers like a pro
Did you know 74 percent of US households have at least one subscription streaming video service? This is not surprising given OTT platforms such as Netflix, YouTube Premium, and HBO Now raked in USD 1.27 billion in 2018! As opposed to Pay-TV, the SVOD market continues to expand with an increasing number of consumers opting…
Do you remember the time when online video was limited to 480p on computers and the content centered primarily around short clips of funny children, skateboarding action, or dancing dogs? Successful videos, at the time, garnered thousands of views, had a shelf life measured in weeks, and were monetized only with ads. Today, streaming premium…
If you are watching a live YouTube video on your mobile device or viewing on-demand content on your desktop (e.g. Disney+), you can do so because of an adaptive streaming communication protocol called HLS. Also known as HTTP Live Streaming, it was developed by Apple Inc in 2009 to be only used on Apple devices….