In today’s world, there are plenty of excellent options besides Netflix, Hulu, and Amazon Prime that can keep people entertained. For streaming services to survive, great content and user experience have become essential requirements. A streaming app can enhance your viewers’ experience when watching your carefully planned streaming content. Moreover, an app that is properly…
Listen to this article Marketing your content with trailers is one of the most effective ways to take it to your audience. The trailer makes them curious about the movie/show and gives them a glimpse into what it will be about. By telling them what to expect, you can set clear expectations that don’t fail…
Listen to this article If you’ve ever binged a show on Freevee or Discovery+ you would have encountered a few ads. Have you ever wondered how those ads were placed in those videos? Advertising drives a significant portion of online video revenues. In 2021, the United States alone made $12.9 billion from video ads and…
Listen to this article After a brief decline in 2020, the global Entertainment and Media (E&M) industry is poised for strong growth with revenues rising a strong 10.4%. The report also forecasts that by 2026, the E&M industry will approach US$3tn in revenues. The image shows the fierce competition in the E&M market. But you…
The OTT market was valued at USD 101.42 billion in 2020, and it is expected to reach USD 223.07 billion by 2026. The reason for this is that we spend a lot of time on OTT platforms. The number of streaming media services is growing. Netflix, Disney+, Hulu, Amazon Prime Video, Peacock, Discovery+, Pluto TV,…
While email marketing may seem like a thing of the past, it is actually one of the most effective marketing tools available today. Just take a moment to think about how you spend time marketing your streaming business. You might be making a serious mistake if you spend most of your time on social media…
We have witnessed the rapid rise of OTT platforms and content over the past few years now. What started with Netflix now has major well-established brands such as Apple investing their resources in the OTT space. This space is still highly evolving and rapidly growing day by day. Parallel cinema and creative artists who would…
Social media is one of the most important facets of marketing your streaming business as millions of users flock to social networks every day to pass their time Using social media to increase your streaming service’s visibility is one of the most cost-effective digital marketing strategies. For instance, you might have a show with many…
Great content can make the difference between success and failure, but that’s only half the battle. The internet has a lot of content available for viewers. So, the saying “Don’t judge a book by its cover” doesn’t apply to online videos. Because you, me, and everyone else on the internet decide whether or not to…
Research has proven time after time the power of visual memory. Humans can process and store information if it is visually appealing as it is easy to recall and remember. As per WYZowl, 94% of marketers believe that using video content has helped the user understand their products/services better. That said, how often have you…
Internet technologies and mobile devices have sparked a revolution in digital content consumption. Cisco declared that in 2022, online videos will make up more than 82% of all internet traffic. With so many entertainment options today, a huge video library may not be sufficient to keep customers hooked to your streaming service. Streaming services must…
Video content is winning the game across platforms. Be it 15-30 second reels on Instagram, YouTube shorts or long-form content on OTT platforms, video content consumption on the internet has grown massively over the years. But there is a newly emerging problem appearing with too much video content being created, especially on OTT platforms and…