The global demand for streaming services has skyrocketed, with audiences shifting from traditional cable TV to on-demand digital content. Viewers now expect high-quality, easily accessible content anytime, anywhere. This surge in demand has led to fierce competition, making it essential for businesses to establish a strong presence in the OTT (Over-the-Top) space. To stay ahead…
In the ever-evolving world of audio entertainment, launching your own music streaming platform is the future. As content owners, the prospect of connecting with audiences on a global scale is both exciting and full of potential. But in this dynamic landscape, where innovation is constant and competition fierce, what does it take to create a…
With everyone wanting more stuff to watch online, ad-supported video-on-demand (AVOD) steps in with a big library of content at no cost. They use data to show you ads and suggest things you might like. While subscription services get a lot of attention, AVOD offers a free option for those who don’t want to pay….
A comprehensive guide on understanding the different components of the FAST ecosystem, the main players in each category, and how they all work together to deliver content to viewers.
A decade ago we used to buy CDs and DVDs to watch movies and listen to music. Nowadays, more and more people just stream everything online through services like Netflix and Spotify. That’s why media companies have switched to a subscription-based model instead of selling physical copies. It’s just easier and more convenient for people…
The OTT market was valued at USD 101.42 billion in 2020, and it is expected to reach USD 223.07 billion by 2026. The reason for this is that we spend a lot of time on OTT platforms. The number of streaming media services is growing. Netflix, Disney+, Hulu, Amazon Prime Video, Peacock, Discovery+, Pluto TV,…
A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only that, it helps boost customer loyalty, ROI, and user acquisition. According to the Research Director at Park Associates, “They [the audience] have much more time and opportunity to…
Attracting, acquiring, and retaining subscribers to your OTT service is one of the biggest challenges you will face. This article will help you acquire viewers like a pro
The OTT TV industry has become a highly competitive space for content creators. Year after year, several new players are coming into the markets the world over and the competition just keeps growing. To give your brand a fighting chance at survival and market dominance, you need to be present on every OTT platform and…
Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements to subscription-based service. But today, those lines are getting blurred and creators are experimenting with a hybrid model. The global advertising-based video-on-demand market size was estimated at…
Android TV is rising in popularity owing to the growing consumption of video content over OTT platforms. What gives Android TV an edge over competitors is the ease of use and quick access to content through Android TV apps. As a video content creator, you can reach a wider audience through a customized Android TV…
Video content is winning the game across platforms. Be it 15-30 second reels on Instagram, YouTube shorts or long-form content on OTT platforms, video content consumption on the internet has grown massively over the years. But there is a newly emerging problem appearing with too much video content being created, especially on OTT platforms and…