There is a thin line between justifying customer data recording for a better experience and a breach of privacy. Every app on your phone, whether it is an OTT platform or an eCommerce site, records a certain amount of personal data relating to your tastes, preferences, buying or watching habits, location, time spent, and so…
A platform’s ability to retain and engage with its subscribers over a certain period helps find out how successful the OTT platform is at satisfying its existing customers. Not only that, it helps boost customer loyalty, ROI, and user acquisition. According to the Research Director at Park Associates, “They [the audience] have much more time and opportunity to…
User engagement has always been a key element in deciding the success of an OTT platform and VOD streaming app because it impacts the profitability of the app. Highly engaged users are more likely to keep coming back to your video streaming platform and also share the positive experience with others. According to a report,…
Until a few years back, content creators or broadcasters followed a distinct video monetization model. It used to be subscription versus advertising, where the market evolved from advertisements to subscription-based service. But today, those lines are getting blurred and creators are experimenting with a hybrid model. The global advertising-based video-on-demand market size was estimated at…
There are numerous services to consider when it comes to white label video streaming platforms. Learn how to craft a branded viewing experience.
Attracting, acquiring, and retaining subscribers to your OTT service is one of the biggest challenges you will face. This article will help you acquire viewers like a pro
With the rise of social media and live streaming apps, it’s easier than ever to connect with your audience. Whether you’re an influencer trying to boost engagement or a broadcaster looking for a new way to promote yourself, live video is a great way to do it! In the first quarter of 2021, 24% of global…
If you are a video content creator or broadcaster, you probably want to know how to make money streaming. You must be already aware of how many OTT service providers like Hulu, HBO Now, Netflix, and others are earning billions. In 2020, eMarketer carried out a forecast of video subscription revenues for the first time and broke…
VOD or Video on Demand is not just the present, but the future of the streaming industry. Ask yourself a question, how are you consuming content these days? Definitely not on your traditional cable network or DTH anymore. Gone are the days when we used to glue ourselves in front of the TV and wait…
Want to make lots of money from your online videos, but unsure of where to start? Well, it’s not just you. There are many others who have overcome a similar problem using a solution that doesn’t sound like “YouTube”. So, what is the solution, really? It’s OTT. The OTT business world over is flourishing to…
The COVID-19 pandemic has spurred new ways for video content creators to reach their viewers. Building an OTT app for your video business is the new wave, and some popular OTT services like Netflix, Amazon Prime, etc. are proving this right. With the escalating pandemic crisis forcing people to stay indoors, OTT (Over-the-Top) makes sure they don’t…