How to Start your Online TV Channel in 2021
When was the last time you watched cable or satellite TV? If it were a long time ago, then you are not alone. Traditional TV is on the decline. Table of Contents : 1. Why should you launch your Online TV Channel 2. How to start your Online TV Channel The culprit? Online TV, among…
6 tips for launching a successful SVOD service
The SVOD market is booming with an expected growth rate of 4.1% in the next few years. Today, more consumers are ready to pay for watching premium content online. Knowing that the SVOD market is growing, it makes sense to launch a subscription video business at this time. Are you a content creator looking to launch your subscription video…
When should you start a Subscription Video Business?
Did you know 74 percent of US households have at least one subscription streaming video service? This is not surprising given OTT platforms such as Netflix, YouTube Premium, and HBO Now raked in USD 1.27 billion in 2018! As opposed to Pay-TV, the SVOD market continues to expand with an increasing number of consumers opting…
What is OTT TV and why is it trending?
If you were born around or before the 90’s you’ve probably experienced the shift that television viewing has experienced in the past two decades. In earlier times, with traditional television sets, you would have to press the number keys on the remote to reach your favorite channel, while also constantly keeping track of what time…
The ultimate guide to SVOD
This is a complete guide to SVOD or Subscription Video on Demand. Table of Contents : 1. What is SVOD 2. Examples of SVOD Services 3. Benefits of launching SVOD Apps 4. When to monetize with SVOD 5. How to launch your own SVOD Service 6. How to find the perfect OTT Provider for your…
Video Watermarking: What is it and how it helps reduce piracy
Online video content is everywhere, and it can be accessed by anyone who has an internet connection. In 2021, the global video streaming market size is around USD 7.5 billion and is estimated to reach 17.5 billion by 2026. This is why brands and content creators are directing a lot of their resources into video…
The complete guide to OTT Advertising
OTT platforms have become very popular these days. Using Netflix, Roku, Amazon Prime, etc. is now synonymous with watching shows, movies, videos or any video content one wants to watch. As OTT grows to become the more preferred platform for viewers, OTT advertising has grown to become a lucrative marketing medium for businesses too. According…
What is PPV and is it right for your video business?
Broadcasters and content producers are evolving their products and exploring new business models. One such way to monetize your content is by implementing pay-per-view with your live streams or on-demand videos. There are many other models to monetize the streaming business, including SVOD (Subscription video on demand) and AVOD (Advertising video on demand). However, this…
PPV: The benefits of pay per view and how to succeed with it
As society navigates through remote learning and online entertainment, this is the best time to sell videos online. The popularity of on-demand videos has reached an all-time high. Although free content is widely available, users are willing to pay for high-quality content. Paid videos are seeing an upsurge as they are found to be more…
What is AVOD and why is it growing?
AVOD (Advertising Video On Demand) is rapidly taking center stage in the VOD industry. The rise of popular players in the AVOD space such as Hulu, Roku, and Tubi has forced the balance to shift from SVOD to AVOD. Driven by the race for audience attention and profitability, leading new services are going through the…
How to Embrace Current Trends to Create Appealing Video Content
With the rising popularity of streaming apps, video marketing is at its peak. The internet makes it easier for you to reach out to your audience compared to traditional TV. However, this would also mean that there are countless video contents out there competing for their attention. You would have to work double-time in ensuring…