When Netflix started in 1997, it disrupted the video rental industry by selling and renting DVDs through postal service. Now, not many people remember buying VHS tapes and DVDs from video renting stores. In 2007, Netflix again disrupted the video industry by introducing Video on demand as one of their core services. As Internet speed…
We have come a long way from watching cable TV to streaming videos on OTT platforms like Netflix, Hulu, and Prime Video. The size of the video streaming industry is expected to reach the 411 million mark by 2022 in the US alone. Clearly, the video streaming business isn’t slowing down anytime soon. Today, consumers…
The SVOD market is booming with an expected growth rate of 4.1% in the next few years. Today, more consumers are ready to pay for watching premium content online. Knowing that the SVOD market is growing, it makes sense to launch a subscription video business at this time. Are you a content creator looking to launch your subscription video…
Did you know 74 percent of US households have at least one subscription streaming video service? This is not surprising given OTT platforms such as Netflix, YouTube Premium, and HBO Now raked in USD 1.27 billion in 2018! As opposed to Pay-TV, the SVOD market continues to expand with an increasing number of consumers opting…
Do you remember the time when online video was limited to 480p on computers and the content centered primarily around short clips of funny children, skateboarding action, or dancing dogs? Successful videos, at the time, garnered thousands of views, had a shelf life measured in weeks, and were monetized only with ads. Today, streaming premium…
This is a complete guide to SVOD or Subscription Video on Demand. Table of Contents : 1. What is SVOD 2. Examples of SVOD Services 3. Benefits of launching SVOD Apps 4. When to monetize with SVOD 5. How to launch your own SVOD Service 6. How to find the perfect OTT Provider for your…
If reports are to be believed, the value of European OTT market will double from $10B to $20B in the next 5 years. The numbers are an all-time high, with over 2,563 on-demand services having established in the entire European Union. Table of Contents: 1. Trends in Western Europe 2. Trends in Eastern Europe 3….
Adding Targeting for a plan Plan Targeting listing in Ventuno dashboard: Adding a Plan Plan listing in the Ventuno dashboard: Plan Listing Adding targeting for a SVoD Plan Similarly, each plan can be targeted to a specific subset. Customizable plan details: Price Discount Percentage Currency Interval Country Payment Vendor (Stripe, ICICI Payment Gateway, etc,.) Targeting parameters:…