The popularity of streaming media is rising with new OTT services getting launched every day. From a consumer perspective, the use of OTT services increased by 5.2 million homes from April 2019 to April 2020 thanks to the COVID-19 lockdown. For broadcasters, the user experience they offer plays a significant role in setting them apart from the…
Video resolution is a commonly used term online. Most people understand it as the quality of the visual display that they see on the screen. However, from a video creator’s perspective, what is a more technical definition of video resolution? “Video resolution represents the total number of pixels displayed on the screen in each frame.”…
While we all enjoy watching videos online, rarely do we think how the video gets streamed to the video player. Is the video sent as a single monolith file by the server that is progressively downloaded and played back by the player? Or is the video sent as small chunks of ‘mini video files’ that…
The global demand for streaming services has skyrocketed, with audiences shifting from traditional cable TV to on-demand digital content. Viewers now expect high-quality, easily accessible content anytime, anywhere. This surge in demand has led to fierce competition, making it essential for businesses to establish a strong presence in the OTT (Over-the-Top) space. To stay ahead…
To get a video ready for consumption on web and mobile devices, you will have to first upload the master video file on to the server. And then encode the file before delivery. This is a time-consuming process. In an industry where ‘Who gets the eyeball first?’ plays an important role in video becoming a…