A lot has been written about the decline of TV and the rise of OTT. But how fast is the decline? The US pay-TV lost a total of about 900000 subs in Q3 2023 alone and research suggests that pay TV customers in the US will fall by less than six million over the next…
A comprehensive guide on understanding the different components of the FAST ecosystem, the main players in each category, and how they all work together to deliver content to viewers.
We have come a long way from watching cable TV to streaming videos on OTT platforms like Netflix, Hulu, and Prime Video. The size of the video streaming industry is expected to reach the 411 million mark by 2022 in the US alone. Clearly, the video streaming business isn’t slowing down anytime soon. Today, consumers…
As millennials, we have witnessed a massive change in the digital industry. Starting from the use of floppy drives for saving files and compact discs for curating, our favorite playlists in the early 2000s, coming to now, where the IoT ecosystem allows us to play any audio or video of our choice, anytime and anywhere….
If you are a business owner or content creator that has recently hopped on the OTT bandwagon, the number of options to explore might seem overwhelming. A 2019 study conducted by Deloitte shows that 69% of the households in the US subscribed to streaming services in 2018 alone. eMarketer predicts that by 2022, 55.1 million…
Depending on who you ask, TV is either dead or stronger than ever. Polarizing extremes indeed; however, one thing that has changed for sure is how audiences consume video content now. The viewership of OTT streaming platforms and other online video platforms is following a constant upward trend. All one needs to access such content…
YouTube is a great platform to build an audience and make money. We all have heard of YouTubers starting from scratch and making millions in revenue. But is YouTube the only place to monetize your videos? The answer is no. Lots of content creators have started realizing that there are other ways to additionally monetize…
You have built an OTT Video Stream Service and Mobile apps using Ventuno’s easy and affordable SaaS solution. Your next challenge is to market it efficiently, so that users can easily discover the app, download it and start viewing your content. There are millions of apps and with platforms like Apple TV, Netflix, Amazon Fire and…
If reports are to be believed, the value of European OTT market will double from $10B to $20B in the next 5 years. The numbers are an all-time high, with over 2,563 on-demand services having established in the entire European Union. Table of Contents: 1. Trends in Western Europe 2. Trends in Eastern Europe 3….
Trends: Keep these points in mind if you are a content creator looking to launch your video streaming service in Southeast Asia: Video consumption on mobile is far higher than connected TV devices. Usage of devices like Roku and Apple TV is yet to catch up in Southeast Asia. Your first priority should be to…
Did you know? Every month there is at least one new entrant in the OTT service industry. The OTT industry has experienced a major rise in the number of players entering the market. With such a phenomenal boom, it is expected to become a trillion-dollar industry within this decade. When there is so much growing…
When you build an OTT solution, the 1st question that pops up is what all endpoints should you support? Does your solution include a responsive website, an Android app and an iOS mobile app? Yes! What about connected TV apps for Roku, Apple TV, Fire TV, and Android TV? Definitely! The one thing that gets…