A lot has been written about the decline of TV and the rise of OTT. But how fast is the decline? The US pay-TV lost a total of about 900000 subs in Q3 2023 alone and research suggests that pay TV customers in the US will fall by less than six million over the next…
A comprehensive guide on understanding the different components of the FAST ecosystem, the main players in each category, and how they all work together to deliver content to viewers.
Everything, including TV, has become easier to access due to the availability of the internet. Antennas, satellite dishes, and fiber-optic cables are no longer used for broadcasting television. Instead, television programs are distributed over the internet. There are so many ways in which content is distributed over the internet. It is no doubt that IPTV…
The FAST TV audience has been on the rise in recent times. Multiple FAST platforms are now bigger in terms of the number of viewers compared to cable and satellite TV platforms in the U.S. This is a turning point for many live TV channels and content publishers as it is going to demand a…
‘Vocal for Local’ is not just a slogan for entrepreneurs and startups anymore; it’s transcending borders and developing a new attitude toward localized content on OTT (Over The Top) platforms. The Coronavirus pandemic prevented travel and other movements, we were all compelled to remain at home. COVID-19 was expected to be a setback for filmmakers…
If you were born around or before the 90’s you’ve probably experienced the shift that television viewing has experienced in the past two decades. In earlier times, with traditional television sets, you would have to press the number keys on the remote to reach your favorite channel, while also constantly keeping track of what time…
As millennials, we have witnessed a massive change in the digital industry. Starting from the use of floppy drives for saving files and compact discs for curating, our favorite playlists in the early 2000s, coming to now, where the IoT ecosystem allows us to play any audio or video of our choice, anytime and anywhere….
With the traditional cable TV slowly going out of use, it is not strange to find people using several different devices for content consumption. They could stream Amazon Fire TV with their family in the evenings, catch up on their favorite films while commuting to work on Netflix mobile, and end the day with watching…
With consumers spending an exceptional amount of time on the internet, the rise of OTT platforms and streaming media content is inevitable. The global OTT market has the potential to grow to $77.73 billion by 2023. OTT subscriptions are disrupting traditional cable TV networks as more and more consumers shift to viewing online channels. In…
If reports are to be believed, the value of European OTT market will double from $10B to $20B in the next 5 years. The numbers are an all-time high, with over 2,563 on-demand services having established in the entire European Union. Table of Contents: 1. Trends in Western Europe 2. Trends in Eastern Europe 3….
Trends: Keep these points in mind if you are a content creator looking to launch your video streaming service in Southeast Asia: Video consumption on mobile is far higher than connected TV devices. Usage of devices like Roku and Apple TV is yet to catch up in Southeast Asia. Your first priority should be to…