Subbu MuruganDid you know? Every month there is at least one new entrant in the OTT service industry. The OTT industry has experienced a major rise in the number of players entering the market. With such a phenomenal boom, it is expected to become a trillion-dollar industry within this decade. When there is so much growing competition, any new and existing player has to be at the top of their game to survive as well as to conquer the market share. Gaining any user’s loyalty boils down to acing four main components - technology, services, marketing, and content.
Your expertise is in marketing, content, and strategy, so why not leave the technology expertise to us? Being a pioneer in the video solutions space in India, Ventuno can help you build and launch your video streaming website and app from the ground up and have the most banging launch. Creating apps to deliver your content to the right audiences can be a challenging task. Having learned this by creating and publishing videos for our own channels -
Homecookingshow (with over 2 million active subscribers) and Ventuno Art (with over 1 million active subscribers),
we understand the challenges as well as opportunities with content creation and delivery. Ventuno can help you launch your video streaming service without going through the difficulties we faced. Soon you will be reading about all the reasons why you must choose Ventuno to launch your OTT service. But before that, here’s a list of all the pain points most content creators face.
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2. How to launch you ott platform with ventuno
Points For Content Creators
If you want to launch an app like Netflix or Hotstar, these are the troubles you may face or probably are already facing before, during, and after the launch. Ventuno has built technology platforms for several hundred leading publishers and created several content channels across social media. Because of our first-hand experience, our team could identify everything that a content creator needs to manage their video streaming service easily and efficiently.
The common pain points that content creators encounter are:
- Setting up endpoints quickly – Web/Mobile site, Mobile Apps – iOS, Android, Connected TV Apps – Roku, Apple TV, Amazon Fire, Android TV, Samsung TV, LG TV
- Having flexibility in monetization – SVOD, AVOD, and TVOD
- Having the ability to Upload and Syndicate videos from one place
- Having a unified dashboard to view the performance of content and monetization across all owned and social destinations
- Ability to manage users
- Ability to scale effortlessly to grow from few users to several million users
- Ability to pay as you go
For content to reach audiences effectively, technology should be an enabler rather than a troublemaker. Building and launching your video streaming website and app with Ventuno can open up an ocean of opportunities to use technology in your favor. You can design and manage your OTT platform in a way that users find comfortable and easy to use, while you get to maximize engagement and revenues.
Here’s why you should choose Ventuno to launch your OTT service.
- Be Present Everywhere You can publish your content anywhere you like by selecting all the desired endpoints - PCs & Laptops, Mobiles & Tablets, and Connected TVs. Ventuno can help set this up easily and quickly.
- Create OTT Apps Quickly Ventuno is the best no-code platform to launch your OTT App. Within just a few clicks you can create your platform, add content, and launch your OTT platform.
- Customize Your App Ventuno offers you an extensive library of templates to design and customize your app as per your likes and needs. Customization is possible before and after the launch of your app. You can add or remove features, make changes in the design and UI/UX, etc. based on customer engagement with the platform. You can also include different sections catering to on-demand streaming, live streaming,
- Launch From Your Account Ventuno will handhold you through the entire app creation and designing process. Once the final app is ready, you can launch and manage it from your developer account. You have complete control and authority over the app.
- Flexibility in Monetization Having flexibility in setting up your revenue stream is crucial for the success of your app. Ventuno offers you this flexibility by allowing you to choose from different monetization methods - SVODs, TVODs, and AVODs. You can include either one of these or even all three, depending on your requirement. And the best part is, you keep 100% of the revenue. You can read more about OTT app monetization by clicking here.
- Analyze and Manage Creating and launching your OTT app is just the start. For the success of your OTT platform, you need to be up-to-date with user engagement on your content and your platform. Ventuno provides access to user analytics on your platform to help you understand and manage your user engagement efficiently. Optimizing your user engagement through constantly studying analytics can help you stay ahead of the game. Click here to read more about why you need to invest in analytics and how it can help your OTT content business.
- White-labeled OTT Platform A white-labeled OTT platform is one that has only your branding entirely. There is no presence of the provider’s or the host’s branding at all. A white-labeled OTT platform provides you with a blank slate and the necessary tools to add your branding if and where you choose. This means that your viewers will associate every video content on your platform with your brand name alone.
- State-of-the-art ABR Technology Ventuno offers state-of-the-art ART technology to give your user’s the highest quality viewing experience. Whether the user wishes to watch your content on their phone, laptop, or television, our superior ABR technology helps provide a seamless viewing experience to everyone. The video player adjusts the video quality based on the user’s internet connection and the video’s resolution. You can read the linked articles to understand the importance of ABR and video resolutions in video content delivery.
Now that we’ve discussed all the features you can avail of through Ventuno’s SaaS platform, let’s get into the cost of these features. You may be pleasantly surprised to see the competitive pricing at which Ventuno offers for all of the above features. Starting as low as $299/ month, you can create, customize, and launch your OTT platforms in no time.
You can choose from three different plans, namely - Basic, Professional, and Enterprise. Each of these plans has a monthly as well as a yearly subscription. You can learn more about our pricing and the features offered under each plan by visiting https://www.ventunotech.com/ott-pricing.
And you ought to know that the free trial of 7 days is applicable for any pricing plan you choose!
How To Launch Your OTT Platform With Ventuno?
Coming to the Important Question - How do you get started?
For starters, you can reach out to us.
Alternatively, you can sign up on our website: https://www.ventunotech.com. Getting started is super easy.
Follow our step-by-step guide to create, customize, and launch your OTT app and website on your own. If you have all your video content in place, your platform may be ready within minutes!
What are your thoughts on this article? reach out to us at info@ventunotech.com if you would like to discuss!
Looking to launch your streaming app?
Gokul K
Anjana Devi
