How To Build Your Samsung TV App Without Any Coding

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The OTT TV industry has become a highly competitive space for content creators. Year after year, several new players are coming into the markets the world over and the competition just keeps growing. 

To give your brand a fighting chance at survival and market dominance, you need to be present on every OTT platform and device that your audience uses. For instance, Samsung has the largest number of smart TV users in the world. That reason sure is enough for you to have your Samsung TV app too, and in this article, we will show you different ways in which you can build your Samsung TV app right from scratch.

So, how and where do you start? Building a Samsung TV app from scratch seems like a lot, right? But, what if we told you it’s easier than you think it is. Let us explain that to you in just a bit. 

Before that, let’s first get a quick understanding of Samsung TV apps and the operating system they use. 

What Is Samsung TV and Samsung TV App?

Samsung TV is a smart TV that has an in-built operating system, called Tizen OS. This operating system comes pre-installed on all smart TVs by Samsung.

A Samsung TV App is a video streaming app that is downloadable through the Samsung TV store. Users can download and stream content on any app they have a subscription for like Netflix, Disney, Amazon Prime, etc., on their Samsung Smart TV.

Confused between Samsung TV and Apple TV? The main difference is that Samsung TV is an actual TV, whereas Apple TV is a streaming device plugged into your smart TV. Unlike in the case of Apple TV, you do not connect any external devices to stream OTT content on a Samsung TV.

Ventuno helps you build Samsung TV apps that are downloadable from the Samsung TV store.

Samsung TV App

Any application available on Samsung Smart TVs through the Samsung Smart Hub — like Netflix, YouTube, Hulu.

With over 2,400 apps in the Samsung TV Hub, millions of users rely on it for entertainment. Launching your streaming service here means instant access to a massive audience on one of the world’s leading smart TV platforms. Don’t miss the chance to expand your reach and grow your brand!

Why Should You Launch Your Samsung TV App?

Samsung has been the global market leader for since 2005.

In 2024, Samsung had the largest market share in the global TV market at 28.3%. Samsung's Tizen OS was the leading smart TV operating system with 12.9% of the market share.

With its home-built TV operating system, Tizen, Samsung has the world’s largest TV streaming platform.

Any guesses for how many Tizen users there are all over the world? If not, be prepared to have your mind blown. 

To date, around 200 million people from 197 countries are using Samsung Smart TVs powered by Tizen

Now, who wouldn’t want to jump onto that wagon, right?! 

Creating a Samsung TV app can be a revolutionary decision for your brand. 

So without further ado, let us show you the different options you have to create your own Samsung TV app.

How To Create Your Samsung TV App?

Launching your streaming app on Samsung Smart TVs can help you reach millions of viewers.

There are three main ways to do this, ordered from the most complex to the simplest

Method 1: Build It Yourself

Well, if you don’t know how to code yet, so what? It’s never a bad time to start. Especially when you have a strong purpose to learn and apply your coding skills to something fruitful and fulfilling.

You can take some time and focus on learning the skill by

Looking up online courses from websites like Udemy, Scaler, etc. 

Joining classes to learn the basics of coding and building your skills from there.

Building a Samsung TV app by yourself probably sounds cheap and cost-effective but you may end up spending a lot more on the building and maintenance of the app.

Use Tizen Studio

Samsung has launched a special developer package called Tizen Studio, that helps you with the necessary set of tools to develop a native Tizen app. The tools available under Tizen Studio consist of a toolchain, an IDE, sample code, an Emulator, and the required documentation to help you use each tool and create your app.

Tizen Studio can be installed and run on your Windows, macOS, and Ubuntu. 

• For coding newbies, using Tizen can be a bit complicated, especially when you are trying to incorporate customizations. 
• The documentation that comes along with it also lacks some important information.
• Many users have reported that the system is not intelligent enough to make recommendations or suggestions. 

By following these steps, you’ll have a solid foundation for building a high-quality Samsung TV app. While developing it yourself offers flexibility, keep in mind that it requires technical expertise and ongoing maintenance. If you're looking for a faster solution, hiring a developer or using a no-code platform may be a better fit.

Hiring a developer or setting your own in-house team is another way to create a Samsung TV app from scratch. However, this option is suitable for high-budget creators who have the money and resources to build and manage the app.

Since you are building the app in-house, you will get good flexibility and control over it. You will need to hire at least 2-3 people to build and manage your apps. Don’t forget that you need to build the platform that is used to manage your OTT operations from scratch. The platform usually consists of the following

Overall, it will cost you hundreds of thousands of dollars for app development and maintenance.

Method 3: Use A SaaS OTT Platform

The simplest and most efficient way to launch your Samsung TV app is by using a SaaS OTT platform like Ventuno. This allows you to create, manage, and monetize your app without coding or hiring developers.

What to Look for in a SaaS OTT Platform

Here is a simple checklist that you can use while selecting your no-code platform

Choosing the right SaaS OTT platform can save time, reduce costs, and help you launch a professional Samsung TV app with minimal effort!

Why Should You Use a SaaS Service to Build a Samsung TV App?

Using a SaaS platform to build a Samsung TV app offers several advantages that can streamline the development process and enhance the overall quality of your Samsung TV application. Here's why you should consider using a SaaS service like Ventuno

1. Ease of Use

SaaS platforms are typically designed to be user-friendly, making them accessible to streaming service owners with varying levels of expertise. You don't need to be an expert in TV app development to get started.

2. Time and Cost Efficiency

SaaS solutions often come with pre-built templates, tools, and resources that can significantly reduce development time and costs. This can be especially beneficial if you have a limited budget or tight project deadlines.

3. Scalability

SaaS services are usually scalable, allowing you to grow and add new features whenever you are ready.

4. Cross-Platform Compatibility

Many SaaS platforms enable you to build applications for multiple platforms simultaneously. This will not only save time and effort compared to creating separate apps for different devices, but will also keep them consistent.

5. Automatic Updates

SaaS services often handle updates and maintenance, ensuring that your app remains compatible with the latest Samsung TV software and hardware. This eliminates the need for you to worry about ongoing maintenance.

6. Support

SaaS platforms often have active customer support, providing assistance and solutions when you encounter any challenges.

7. Compliance and Security

SaaS providers ensure that their platforms comply with industry standards and security best practices, which can help protect user data and maintain the integrity of your app. 

8. QA and Debugging

SaaS solutions come with a dedicated QA team with expertise in testing TV apps, helping you identify and resolve issues in real-time.

9. Access to the Latest Features

SaaS providers are motivated to keep their platforms up to date with the latest technologies and features, ensuring your app can take advantage of cutting-edge capabilities.

Considering all this, using a SaaS service to build your Samsung TV app is the best choice to create a high-quality, cross-compatible application that aligns with the evolving landscape of smart TV technology.

Cost Of Building A Samsung TV App

Now, let’s talk about what it can cost you to build a Samsung TV app from scratch. We have some researched figures for you to do an easy comparison:

   1.   Building an app on your own will probably cost you a lot more time than money. And therefore, it is the most      cost-efficient method of all. But, as we discussed, it’s not an easy thing to do. 

   2.   Hiring a developer or team of developers would cost you anywhere between $30,000 to $40,000 for development alone and then the monthly fees for hosting and support are separate.  

   3.   Using a SaaS platform can do the job for you at just a fraction of this cost.

Ventuno’s pricing is highly competitive and once you’re signed up you’ll know how the services are worth every penny’s worth! The basic plan starts from $250/ month.

How to Choose a Method That Works for You?

Choosing the right method to build your Samsung TV app depends on your technical skills, budget, and timeline.

If you have coding experience and want full control over customization, building it yourself using Tizen Studio might be the best option—but be prepared for a steep learning curve and ongoing maintenance.

If you prefer a professional, hands-off approach and have the budget, hiring a developer ensures a high-quality, custom-built app, though it comes with higher costs and longer development time.

However, if you’re looking for the fastest, most cost-effective, and hassle-free way to launch your app, using a no-code SaaS platform is the ideal choice. It allows you to create, manage, and monetize your app without coding or hiring a team, making it perfect for content creators and businesses that want to reach Samsung TV users quickly.

Consider your resources and goals, and pick the method that aligns best with your needs!

FAQ

Conclusion

Growing your OTT audience by multifold can become a reality after launching your Samsung TV app. So wait no longer, and choose what option is best suited for you.

What are your thoughts on this article? reach out to us at info@ventunotech.com if you would like to discuss!

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