The OTT TV industry has become a highly competitive space for content creators. Year after year, several new players are coming into the markets the world over and the competition just keeps growing.
To give your brand a fighting chance at survival and market dominance, you need to be present on every OTT platform and device that your audience uses. For instance, Samsung has the largest number of smart TV users in the world. That reason sure is enough for you to have your Samsung TV app too, and in this article, we will show you different ways in which you can build your Samsung TV app right from scratch.
So, how and where do you start? Building a Samsung TV app from scratch seems like a lot, right? But, what if we told you it’s easier than you think it is. Let us explain that to you in just a bit.
Before that, let’s first get a quick understanding of Samsung TV apps and the operating system they use.
What Is Samsung TV and Samsung TV App?

Samsung TV is a smart TV that has an in-built operating system, called Tizen OS. This operating system comes pre-installed on all smart TVs by Samsung.
A Samsung TV App is a video streaming app that is downloadable through the Samsung TV store. Users can download and stream content on any app they have a subscription for like Netflix, Disney, Amazon Prime, etc., on their Samsung Smart TV.
Confused between Samsung TV and Apple TV? The main difference is that Samsung TV is an actual TV, whereas Apple TV is a streaming device plugged into your smart TV. Unlike in the case of Apple TV, you do not connect any external devices to stream OTT content on a Samsung TV.
Ventuno helps you build Samsung TV apps that are downloadable from the Samsung TV store.
With over 2,400 apps in the Samsung TV Hub, millions of users rely on it for entertainment. Launching your streaming service here means instant access to a massive audience on one of the world’s leading smart TV platforms. Don’t miss the chance to expand your reach and grow your brand!
Why Should You Launch Your Samsung TV App?
Samsung has been the global market leader for since 2005.
In 2024, Samsung had the largest market share in the global TV market at 28.3%. Samsung's Tizen OS was the leading smart TV operating system with 12.9% of the market share.
With its home-built TV operating system, Tizen, Samsung has the world’s largest TV streaming platform.
Any guesses for how many Tizen users there are all over the world? If not, be prepared to have your mind blown.
To date, around 200 million people from 197 countries are using Samsung Smart TVs powered by Tizen
Now, who wouldn’t want to jump onto that wagon, right?!
Creating a Samsung TV app can be a revolutionary decision for your brand.
So without further ado, let us show you the different options you have to create your own Samsung TV app.
How To Create Your Samsung TV App?
Launching your streaming app on Samsung Smart TVs can help you reach millions of viewers.
There are three main ways to do this, ordered from the most complex to the simplest
Method 1: Build It Yourself
Well, if you don’t know how to code yet, so what? It’s never a bad time to start. Especially when you have a strong purpose to learn and apply your coding skills to something fruitful and fulfilling.
You can take some time and focus on learning the skill by
Looking up online courses from websites like Udemy, Scaler, etc.
Joining classes to learn the basics of coding and building your skills from there.
Guidelines for Designing Samsung TV Applications
When creating a web application for a Samsung TV, it's essential to focus on specific characteristics that will enhance the user experience. Here are some key points to consider
1. Remote Control Functionality
The remote control serves as the primary means for users to interact with the TV. To ensure a seamless user experience, it's crucial to understand how the remote control functions. For more detailed information, refer to the "User Interaction" section.
2. Simple User Interface (UI)
When designing your UI, prioritize user-friendliness and a smooth experience. Samsung TV has its own design principles, make sure your app complies with it
3. Scalable Application Resolution
Samsung TVs typically have a screen aspect ratio of 16:9. For UHD TV models, the standard application resolution is 1920x1080 pixels, while FHD TV models use 1280x720 pixels. To avoid issues like unwanted whitespace and scroll bars when scaling the application screen, always maintain the 16:9 aspect ratio, even if the application resolution differs from the standard.
4. Common Web Application Features
TV web applications can incorporate most of the same features as web apps designed for other devices. You can leverage web standard functions like mouse support, video elements, animations, and visibility change notifications. Additionally, you can make use of Tizen Web Device APIs and Samsung Product APIs that are supported by Samsung TV.
These guidelines will help you craft a successful Samsung TV application that caters to a broader audience and offers an exceptional viewing experience. So, whether you're new to app development or a seasoned pro, following these steps will set you on the path to success in the world of TV app design.
Building a Samsung TV app by yourself probably sounds cheap and cost-effective but you may end up spending a lot more on the building and maintenance of the app.
Use Tizen Studio
Samsung has launched a special developer package called Tizen Studio, that helps you with the necessary set of tools to develop a native Tizen app. The tools available under Tizen Studio consist of a toolchain, an IDE, sample code, an Emulator, and the required documentation to help you use each tool and create your app.
Tizen Studio can be installed and run on your Windows, macOS, and Ubuntu.
- For coding newbies, using Tizen can be a bit complicated, especially when you are trying to incorporate customizations.
- The documentation that comes along with it also lacks some important information.
- Many users have reported that the system is not intelligent enough to make recommendations or suggestions.
1. Environment Setup
Download and install Tizen Studio with the TV Extension SDK.
Set up the Samsung TV Emulator for testing.
Create a Samsung Developer Account for app deployment.
2. Project Creation
Open Tizen Studio and select the TV Web App template to generate a starter project.
3. Development
Design the app layout using HTML/CSS (e.g., buttons, menus, text).
Add interactivity with JavaScript (e.g., event listeners for remote control input)
4.Testing
Run the app on the Samsung TV Emulator to simulate real-world behavior.
5. Debugging
Use Chromium DevTools (within Tizen Studio) to troubleshoot issues in real time.
6. Deployment
Package the app as a .wgt file.
Deploy it to a physical Samsung TV using a developer certificate profile.
By following these steps, you’ll have a solid foundation for building a high-quality Samsung TV app. While developing it yourself offers flexibility, keep in mind that it requires technical expertise and ongoing maintenance. If you're looking for a faster solution, hiring a developer or using a no-code platform may be a better fit.
Method 2: Hire A Developer/ Team Of Developers
Hiring a developer or setting your own in-house team is another way to create a Samsung TV app from scratch. However, this option is suitable for high-budget creators who have the money and resources to build and manage the app.
Since you are building the app in-house, you will get good flexibility and control over it. You will need to hire at least 2-3 people to build and manage your apps. Don’t forget that you need to build the platform that is used to manage your OTT operations from scratch. The platform usually consists of the following
Overall, it will cost you hundreds of thousands of dollars for app development and maintenance.
Method 3: Use A SaaS OTT Platform
The simplest and most efficient way to launch your Samsung TV app is by using a SaaS OTT platform like Ventuno. This allows you to create, manage, and monetize your app without coding or hiring developers.
What to Look for in a SaaS OTT Platform
Here is a simple checklist that you can use while selecting your no-code platform
Choosing the right SaaS OTT platform can save time, reduce costs, and help you launch a professional Samsung TV app with minimal effort!
Building your Samsung TV App in 5 Easy Steps
Choose Ventuno and create your Samsung TV app in a simple five-step process.
Signup
Sign in to your Ventuno account.
Content Upload
Upload content in bulk directly from your computer or simply use an MRSS feed to ingest content in bulk
UI Design
Choose your template and customize it based on your preference
Monetization Setup
Integrate your payment gateway and setup SVOD plans, TVOD purchases, and ad campaigns.
Build
Once done click the build button. Test your app and customize it to make it match your vision
Why Should You Use a SaaS Service to Build a Samsung TV App?
Using a SaaS platform to build a Samsung TV app offers several advantages that can streamline the development process and enhance the overall quality of your Samsung TV application. Here's why you should consider using a SaaS service like Ventuno
1. Ease of Use
SaaS platforms are typically designed to be user-friendly, making them accessible to streaming service owners with varying levels of expertise. You don't need to be an expert in TV app development to get started.
2. Time and Cost Efficiency
SaaS solutions often come with pre-built templates, tools, and resources that can significantly reduce development time and costs. This can be especially beneficial if you have a limited budget or tight project deadlines.
3. Scalability
SaaS services are usually scalable, allowing you to grow and add new features whenever you are ready.
4. Cross-Platform Compatibility
Many SaaS platforms enable you to build applications for multiple platforms simultaneously. This will not only save time and effort compared to creating separate apps for different devices, but will also keep them consistent.
5. Automatic Updates
SaaS services often handle updates and maintenance, ensuring that your app remains compatible with the latest Samsung TV software and hardware. This eliminates the need for you to worry about ongoing maintenance.
6. Support
SaaS platforms often have active customer support, providing assistance and solutions when you encounter any challenges.
7. Compliance and Security
SaaS providers ensure that their platforms comply with industry standards and security best practices, which can help protect user data and maintain the integrity of your app.
8. QA and Debugging
SaaS solutions come with a dedicated QA team with expertise in testing TV apps, helping you identify and resolve issues in real-time.
9. Access to the Latest Features
SaaS providers are motivated to keep their platforms up to date with the latest technologies and features, ensuring your app can take advantage of cutting-edge capabilities.
Considering all this, using a SaaS service to build your Samsung TV app is the best choice to create a high-quality, cross-compatible application that aligns with the evolving landscape of smart TV technology.
Cost Of Building A Samsung TV App
Now, let’s talk about what it can cost you to build a Samsung TV app from scratch. We have some researched figures for you to do an easy comparison:
1. Building an app on your own will probably cost you a lot more time than money. And therefore, it is the most cost-efficient method of all. But, as we discussed, it’s not an easy thing to do.
2. Hiring a developer or team of developers would cost you anywhere between $30,000 to $40,000 for development alone and then the monthly fees for hosting and support are separate.
3. Using a SaaS platform can do the job for you at just a fraction of this cost.
Ventuno’s pricing is highly competitive and once you’re signed up you’ll know how the services are worth every penny’s worth! The basic plan starts from $250/ month.
How to Choose a Method That Works for You?

Choosing the right method to build your Samsung TV app depends on your technical skills, budget, and timeline.
If you have coding experience and want full control over customization, building it yourself using Tizen Studio might be the best option—but be prepared for a steep learning curve and ongoing maintenance.
If you prefer a professional, hands-off approach and have the budget, hiring a developer ensures a high-quality, custom-built app, though it comes with higher costs and longer development time.
However, if you’re looking for the fastest, most cost-effective, and hassle-free way to launch your app, using a no-code SaaS platform is the ideal choice. It allows you to create, manage, and monetize your app without coding or hiring a team, making it perfect for content creators and businesses that want to reach Samsung TV users quickly.
Consider your resources and goals, and pick the method that aligns best with your needs!
FAQ
What are the technical requirements for creating a Samsung TV app?
Samsung TV apps are developed using the Tizen operating system and the Samsung Smart TV SDK. The specific requirements vary depending on the target TV model and year, but some general requirements include:
1. A valid Samsung Developer account
2. A Tizen development environment
3. The Samsung Smart TV SDK
4. A code signing certificate
How do I submit my Samsung TV app for review?
Once you have developed and tested your Samsung TV app, you can submit it for review through the Samsung Developer Console. The review process typically takes a few days, and your app will be published to the Samsung Smart TV App Store if it meets all of the requirements.
What are some best practices for developing Samsung TV apps?
1. Use the Samsung Smart TV SDK to create a native Tizen app.
2. Optimize your app for performance and responsiveness.
3. Design your app for a large screen and remote control input.
4. Follow the Samsung Human Interface Guidelines.
5. Test your app thoroughly on a variety of Samsung TV models.
How can I promote my Samsung TV app?
Once your Samsung TV app is published, you can promote it through a variety of channels, such as:
1. Your website and social media accounts
2. Paid advertising
3. App discovery platforms
4. Partnerships with other streaming services and device manufacturers
How can I track the performance of my Samsung TV app?
The Samsung Developer Console provides a variety of tools for tracking the performance of your Samsung TV app, such as:
1. Download and install statistics
2. App usage data
3. Crash reports
4. User feedback
You can use this data to improve your app and make it more successful.
What are the benefits of having a Samsung TV app?
There are many benefits to having a Samsung TV app, including:
1. Increased reach and visibility for your streaming service
2. Improved user experience for your customers
3. Increased engagement and retention
4. New revenue opportunities
What are some challenges of developing a Samsung TV app?
Some challenges of developing a Samsung TV app include:
1. The fragmentation of the Samsung TV ecosystem
2. The need to optimize for performance and responsiveness
3. The need to design for a large screen and remote control input
4. The need to follow the Samsung Human Interface Guidelines
What are some resources for learning more about developing Samsung TV apps?
1. The Samsung Developer website
2. The Samsung Smart TV SDK documentation
3. The Samsung Developer Forum
4. Third-party tutorials and courses (in sites like Udemy and Skillshare
Conclusion
Growing your OTT audience by multifold can become a reality after launching your Samsung TV app. So wait no longer, and choose what option is best suited for you.
What are your thoughts on this article? reach out to us at info@ventunotech.com if you would like to discuss!
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