Referral coupons are discounts or promotions that are offered to customers when they refer friends or family members to the service. They are typically used as a way to encourage existing users to promote the service to their network and to drive new subscriptions. Imagine that you are a customer of an OTT streaming platform…
Signup coupons are discounts or promotions that are offered to customers when they sign up for a new subscription or service. They are typically used as a way to encourage new users to try out the service and to drive initial adoption. Signup coupons are like welcome gifts for new users who have just joined…
Holiday coupons are discounts or promotions that are offered by businesses or organizations during holiday seasons or other special occasions. In streaming businesses, holiday coupons are typically used as a way to encourage customers to sign up for or renew their subscriptions, or to purchase specific products or services. For example, an OTT streaming platform…
In the context of email, placeholders are special tags or codes that are used to insert dynamic content into an email template. Placeholders can be used to include a variety of information in an email, such as the recipient’s name, the date and time, or other custom data. To keep it simple, email placeholders are…
A whitelabel OTT platform is a video streaming service that is designed to be branded and customized by other companies or organizations. It is typically used by companies that want to offer their own branded streaming service, but don’t have the resources or expertise to develop and maintain their own platform. A white-label OTT solution…
Churn refers to the rate at which users cancel or stop using a particular service. It is typically measured as a percentage of the total number of users over a specific period of time. To figure out your churn rate, follow these simple steps Know how many customers you had when the time period (like…
The General Data Protection Regulation (GDPR) is a set of data protection laws that were adopted by the European Union (EU) in 2018. One of the main provisions of the GDPR is the requirement that organizations obtain explicit consent from individuals before collecting, processing, or using their personal data. GDPR consent management refers to the…
Geotargeting refers to the practice of targeting online content, advertising, or other services to specific geographic locations. This can be done through the use of IP addresses, GPS data, or other location-identifying technologies. Geotargeting is often used by OTT companies to deliver content or services that are relevant to specific regions or countries. For example,…
Adaptive bitrate encoding is a technique used to optimize the delivery of video and audio content over the internet. It involves encoding the content at multiple bitrates and resolutions, and then using algorithms to adjust the bitrate and resolution of the content in real time based on the available bandwidth and the device being used…
Video CMS refers to a type of software that is used to manage and publish video content that is delivered over the internet, typically through a streaming service or platform. A video CMS typically includes features and tools for organizing, storing, and managing digital media assets, as well as for creating and publishing content to…
The rule of thirds is a basic principle of photography and visual design that suggests that an image or composition can be divided into nine equal parts by drawing two equally-spaced horizontal lines and two equally-spaced vertical lines. The theory is that if important elements in the image are placed along these lines, or at…
Thumbnails are small, reduced-size versions of images or videos that are used to represent the full-size version. They are typically displayed in a grid or list of images or videos and are used to help users quickly identify and select the content that they want to view or access. Thumbnails are often used in image…