What is AVOD and why is it growing?

AVOD (Advertising Video On Demand) is rapidly taking center stage in the VOD industry. The rise of popular players in the AVOD space such as Hulu, Roku, and Tubi has forced the balance to shift from SVOD to AVOD. Driven by the race for audience...

VBR vs CBR: What’s The Difference?

The popularity of streaming media is rising with new OTT services getting launched every day. From a consumer perspective, the use of OTT services increased by 5.2 million homes from April 2019 to April 2020 thanks to the COVID-19 lockdown. For...

OTT app development

OTT app development: The ultimate guide

This is a complete guide to OTT app development. In this guide, you will learn:  What are OTT apps  Why are they important 3 ways to develop OTT apps  How much do they cost Which OTT app should you launch first How to...

SVOD guide

The ultimate guide to SVOD in 2020

This is a complete guide to SVOD or Subscription Video on Demand.  In this guide, you will learn: What is SVOD  Examples of SVOD services Benefits of starting an SVOD business When to monetize with SVOD How to launch...

Subbu Murugan